PRESS RELEASE: Local Carshare Hires First CEO – Foresees Rapid Expansion
May 21, 2014, Vancouver, BC – Seventeen years after launching Metro Vancouver’s first carshare, Modo has hired retail executive Nathalie Baudoin as its first Chief Executive Officer, with the goal of launching its carsharing operation into the next phase of rapid expansion. With carsharing growing dramatically in Vancouver, Ms. Baudoin intends to help Modo build its brand and dramatically increase its membership.
“We’re going to catapult Modo into the mainstream and make it a household name,” says Ms. Baudoin, who just started the job in April. “I hope to leverage the deep loyalty of our members to continue to grow this popular movement. We want to double our membership in the next three years.”
Ms. Baudoin’s ambitious goals are supported by numbers in a recent report that show the two major Vancouver car share programs have more than 40,000 drivers, up from practically none five years ago (see chart attached). Modo itself has grown steadily since 1997 through grassroots outreach from a humble 16 members to more than 10,000 today.
Throughout her career, Ms. Baudoin’s focus has always been on brands with a conscience, and she is thrilled to be able to bring her extensive retail experience to the world of carsharing. Besides her much-lauded work within the co-op sector with MEC, Ms. Baudoin was responsible for the very successful launch of the Patagonia brand in Europe.
Originally from France, Ms. Baudoin is well-versed in alternative transportation, using the Velib bike share and BlaBlaCar rideshare when she is in Paris.
“Ms. Baudoin brings a wealth of business and marketing experience to this role, which will serve our co-op very well during this current period of rapid growth,” said Board Chair Joel DeYoung.
“We have big plans,” says Ms. Baudoin. “And unlike the other carsharing operations in the city, we are a local company with a strong commitment to community and to the BC economy. That gives us a huge advantage to growing our members and our fleet.”
Modo was the first carshare co-op in the English-speaking world, launching with just two vehicles in Vancouver’s West End. Since then, the mission-based, not-for-profit, member-owned carshare has grown to more than 10,000 members and business drivers with more than 300 vehicles located throughout Metro Vancouver, Surrey and soon in Port Moody and beyond. More than 40 per cent of Modo members report getting rid of a car within a year of joining, for a cost savings of between $5,000 to $12,000 per year. It’s estimated that one Modo vehicle takes as many as 13 private vehicles off the road.
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