Getting clean water-free with Keeners
For the past three years, we’ve had the privilege of working with Keeners Car Wash to keep our fleet looking showroom new. Serving the Greater Vancouver area, Keeners is a unique service – and not just because they’re a waterless car wash.
Having started as a pilot program with Family Services of Greater Vancouver, Keeners is a social enterprise – a business that’s driven by an ethical mandate. On paper, it was a business plan that incorporated a program that works to employ youth aged 18-26 who face various barriers to employment which is an admirable goal, considering unemployment rates for youth in BC are twice as high as unemployment rate for adults. Since beginning their operations, Keeners has employed 35 youth, generated 8792 hours of employment and provided more than $115,000 in wages to youth.
“But why choose to start a water-less car wash service?”
Andrew Bryson, General Manager of Keeners, has several reasons that speak to sustainability and practicality. The first (and most practical) is that it’s against local by-laws to wash vehicles in the street with the classic bucket of water and sponge because the runoff can’t get into the sewer system. When it comes to sustainability, they use GoClean products (which you may have seen featured on Dragon’s Den) and once you learn it only takes about 1 litre of water to clean a car, it’s not hard to see Keeners environmental benefits.
To date, Keeners has saved a little over 2 million litres of water which is equal to 157,000 toilet flushes or 2 Olympic sized swimming pools of clean water!
In 2011, when Keeners was still an idea on paper, they approached Modo to see if we’d be interested in partnering during their pilot phase. It seemed like a natural fit and we became one of their first fleet clients. Since then, Keeners have expanded their service offering to other large scale businesses with pop-up car washes at specific locations around the city. At these stations, employees can book an appointment to have their personal vehicles washed, which seems to be a stepping stone to Keeners future goals.
“Booking house calls is a goal but it’s further down the road and not possible with our current scale,” says Andrew. Having helped bring the Keeners project to life and continuing to manage it, Andrew knows the potential of the program and with a history of working in job development, being able to marry his personal value and ethics with his professional skills is an ideal situation for him.