Business Member Q&A: Majid Khoury
Majid Khoury is an independent brand and advertising research strategist, has been a Modo member since 2000, and volunteered his research service in the past, simply because he loves co-ops. We sat down with Majid to chat about his passion for helping community and small local companies do good.
Q&A with Modo Business Member Majid Khoury
What do you love about the co-op model?
The idea of putting money towards a service you have a say in, feel respected and part of something. With my research practice I work with six to seven independent businesses. We equally collaborate to offer our common client better, faster and more cost effective service; by collaborating without legal connectivity we help each other and navigate organically, like a co-op model, and I do not have to deal with managing employees.
You talk about collaboration and sustainability as core values you focus on in your business, how do these priorities shape your business and success?
My main source of revenue is larger corporations which allows me the flexibility to help small businesses or not-for-profits by volunteering my time to advise them on how to remain current, sustainable and grow their businesses or better serve their causes. Personally I support sustainable and local businesses every day, for example by shopping at The August Market. They save food waste and are local. You also can make a difference by supporting and helping with your expertise. I’m currently helping, for example, the Growing Chefs on volunteer basis to make a difference in sustainable food growing and consumption. I also run a food blog somervillekitchen.blogpost.ca where I experiment with offering home cooked food to exchange with others in my neighbourhood or as barter for something else.
How do you use Modo for business?
I work from home and often use transit and one-way options as much as possible when I have to commute. I use Modo to pick up clients from out of town and book the convenient mini vans when I have family visiting. Driving a fun city car like this Kia Soul today is a small indulgence for me. I can live without a car, there’s 6-7 Modos in my neighbourhood within reach so it’s easy!
What’s your advice for small businesses with research needs?
There’s often a perception that as a small business you can’t afford research, but it doesn’t have to be that cost intensive – there are lots of free tools out there. No cost, but you will see return in more business! I like to help small businesses at no or extremely discounted rates, but often they are afraid I have a hidden agenda. It’s important to get feedback and get to know what’s important to your customer. Another affordable way to get to know your customer is social media, you need to measure success beyond sales and also understand how to read social media measurements to demonstrate your success. I can be best contacted at email@example.com.
What does “Own less, live more” mean to you?
Why do we need a car? Change your thinking and enjoy the quality of life without materialism, or trying to copy others. Work with what you have!